Our Team

Owner/CEO/Administrator

As co-founder of Magnolia Assisted Living, LLC, Ed brings many years of legal and business operational experience. He has spent the past seven years formulating and executing on the boutique assisted living and memory care, cottage-style business model.

As its President and CEO, Ed successfully oversaw the design, construction, licensing and operations of Windhaven Senior Living in Frisco, Texas.

Ed began his career as a tax attorney and transitioned his skills in 1997 to become a senior financial and operating officer at a privately held group of companies, which included Beal Bank and Beal Aerospace.

Edward Sedacca, JD LL.M

In October 2002, Ed formed a small private equity group for the purposes of assembling a management team and acquiring a Texas state savings bank. He served as Chief Executive Officer and sat on the Board of Directors of the bank. The bank was sold in 2009.

Ed earned his undergraduate degree from San Diego State University. He graduated with high honors from Iowa Law School and received his Masters of Taxation Law from New York University School of Law.  He went on to clerk for the Honorable Andrew G.T. Moore, III, Justice of the Delaware Supreme Court.

Regional Director of Wellness

Stephanie is a Texas native, originally from Tyler, Tx. She has been a nurse for 7+ years and is dedicated to providing her residents with excellent care. She is married and has two children that she loves dearly! She has a bubbly, infectious personality and brings joy to everyone she cares for and works with!

Stephanie Johnson

Administrative Assistant

Jonathan is a native Texan residing in Frisco. Jonathan's career journey began in hospitality, initially in hospitals and later in hotels and banquets. Seeking a more fulfilling path, he transitioned into the Senior Living field and discovered his true calling. With over seven years of experience in senior living, Jonathan finds immense joy in working closely with residents and their families, ensuring they receive the utmost care and attention they deserve.

Jonathan Loya

Chief Marketing Officer

Serving at the helm of Magnolia Sales and Marketing, is Samantha our Chief Marketing Officer. Samantha has held a lifelong passion for seniors which was ignited through personal family experience in her early adolescence, when her grandfather suffered a stroke. This led to a family business rooted in advocacy for Seniors, which inspired Samantha to jump into the Assisted Living and Memory Care space in her own right. Samantha brings nearly a decade of hands-on experience within the senior healthcare industry. 

Samantha has expertise in relationship development, corporate and community level branding and driving creative sales and marketing solutions utilizing cutting edge technology and strategic partnerships.

Samantha considers herself a Texan, but grew up in Arizona and Southern California, where she completed her B.A. in Communications from California State University Long Beach. She lives in North Dallas with her husband and two children.

Samantha Hankerd

Maintenance Director

Chris, a Plano, TX native, started his career in the Army after high school, then transitioned through roles as a mechanic and fabricator before discovering his passion for carpentry. As a versatile general contractor for the past 8 years, he excels in everything from fences to remodels, showcasing a broad range of skills. Christopher thrives on learning and takes pride in his role, whether he's engaging with residents or responding to calls 24/7. His dedication and eagerness to help make him an invaluable member of our team.

Christopher Payne